The bookmaker Paddy Power has a reputation for providing fun and accessible betting, and for intriguing marketing campaigns that sometimes go very wrong, but always push them into the limelight.
Remember when Danish footballer Nicklas Bendtner was fined by the organizers of the 2014 World Cup for displaying branded green underpants? Those were sponsored by Paddy Power, who paid the £80,000 fine for the stunt, but saw their profits and revenue increase due to the publicity.
As they say themselves, "it speaks volumes about our strategy that we’re now on first name terms with the doorman at the Advertising Standards Authority." Indeed, the risky, occasionally risque, approach to marketing may have landed Paddy Power in trouble in the past, but it has proved immensely successful.
Thanks to a tendency to call out social media followers in their chummy television commercials, Paddy Power have also buit a reputation as a bookie that listens to its customers, and tailors bets that people want to see.
The Paddy Power free bet is well-known as an incentive to start online betting, as are the Money Back Special and Justice Payouts, both special offers that are designed to encourage the bettor to go for a higher-risk bet, with an element of insurance.
Paddy Power claims to be the "home of the money-back special", and so you can be sure that each time you return there is a new great offer to get you thinking about betting afresh on your sport.
Paddy Power has taken this to new limits - for example, in 2011, the bookmaker asked users which money-back special they preferred for the Champions League final of that year. When a significant number chose "Barcelona to win with 90 minutes", which turned out to be correct, Paddy Power paid out over €3,000,000
With the top-notch Paddy Power mobile app for iOS and Android, Paddy Power betting is full of fun, wherever you happen to be.
The downside to Paddy Power is that some customer feedback has indicated that if a bettor is particularly successful through the bookmaker, he may see heavy restrictions placed on the amount he is allowed to bet. There has also been mention of difficult and slow withdrawal processes, and cash-out facilities that disappeared due to technical issues. Nonetheless, the majority of customers are pleased with their experience with this leading bookmaker.
Sports Available on Paddy Power
Everything from football to volleyball to the Irish-centric sports of the GAA are available on Paddy Power, and indeed it is this breadth of sports that is a major pull for bettors.
American football, athletics, aussie rules, badminton, baseball, basketball, beach volleyball, bowls, boxing, chess, cricket, cycling, darts, field hockey, futsal, gaelic sports, golf, greyhound racing, handball, horse racing, ice hockey, martial arts, motor racing, poker, pool, rink hockey, rowing, rugby, sailing, snooker, soccer, table tennis, tennis, volleyball, water polo
Paddy Power Mobile App
Paddy Power offers some excellent mobile apps for iOS and Android devices, including the Paddy Power Sport app, which is your way into sports betting on the move.
The problem with the Android apps is that Google will no longer allow betting apps in its Play Store. This leads to a laborious process where you have to visit paddypowermobile.com, download the app, and then alter your mobile device's settings.
Things are thankfully simpler on iOS devices, and indeed once downloaded the app offers a user experience that is remarkably similar to that which you can find on a computer screen. You can also open an account on the mobile app, a great plus.